FGV Holdings Berhad

Our task was to rebrand, taking personalisation efforts to the next level in order to further drive up consumer engagement as the big idea is about empowering communities and connecting people. Moving away from illustrations to portray a more corporate identity, all images are actual photoshoots - giving every customer a more personal touch. We also developed a new site structure that makes vital information discoverable while rewarding inquisitive users with additional unique features and engaging content throughout the website.

FGV is a Malaysia-based agri-business listed on the main market of Bursa Malaysia and is one of the world’s largest producers of crude palm oil (CPO), accounting for about 15% of Malaysia’s total annual production of CPO. FGV is supported by a strong workforce of more than 45,000 people, focused primarily on 3 core business sectors: Plantation, Sugar, and Logistics. FGV currently operates in 9 countries across Asia, the Middle East, North America and Europe.

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