4 Rules to Successfully Execute a Branding Campaign
A successful branding campaign lays the foundation for the bigger things in your organisation, keeping your brand at the top of everyone’s mind. It tells people what to expect from your brand and shows how you stand out from the rest. On the other hand, a...
Enterprise Development Grant (EDG) Cheat Sheet
To better support companies looking to upgrade and innovate their business domestically or overseas, the Enterprise Development Grant (EDG) was set-up in October 2018, which replaced the existing Capability Development Grant (CDG) and the Global Company Partnership (GCP). The EDG provides funding for up to 70% of qualifying project...
In-App Purchasing To Transform Instagram Marketing
The once photo-and-video-sharing application has turned into more than just a platform for you to share your selfies or stalk your favourite brands or celebrities. Now, you can look to purchase your desired items straight off Instagram, changing Instagram marketing forever. Last year, Instagram introduced shoppable...
Facebook Revolutionising Digital Marketing With AI
The digital marketing industry has seen massive changes over recent years and Artificial Intelligence (AI) is a rising factor. Because of the expansion of AI, we are able to study and identify consumer trends when crafting marketing strategies. This is vital, as an effective partnership...
6 Trends in Web Design To Improve Your Website
As we ease ourselves into 2019, we couldn’t help but notice the plethora of website designs that have surfaced in the past months. With the abundance of information, good web design examples and website design tips found online, it is easy to identify the trends that can be...
4 All-Time Successful Logo Rebrands
Rebranding is becoming a more common marketing strategy, which can range from changing business models to a simple logo rebrand. Whether it is to stand out from your competitors or to remove negative associations, rebranding is essentially executed with the purpose to change attitudes and...
